Franchisees & franchisors
Operators managing multiple locations who need clean unit-level reporting and the books to support expansion.
Managed accounting & fractional CFO
Clear, strategic accounting that keeps you confident.
CFO strategy and accountant precision, together. So you always know where the business stands and what comes next.
Who we serve
Built for growing businesses.
We partner with U.S.-based small and mid-sized businesses, typically with $1M–$20M in annual revenue, that need clarity, structure, and forward-looking financial support.
Professional services
Firms managing project-based revenue, utilization, partner distributions, and the operational discipline needed to grow.
Retail & consumer brands
Product-based businesses balancing inventory, margins, reconciliation complexity, and cash flow through every season.
Software & technology
SaaS and technology companies that need stronger reporting, clearer metrics, and finance support built for growth and fundraising.
Numbers tell a story, and behind every set of financials, there's a founder who bet on themselves.ClearlyKept
Who we are
We operate like part of your team, not like a vendor you check in with quarterly.
ClearlyKept was founded by Ashley Love, a seasoned accounting, finance and M&A professional who has supported and led businesses across franchising, multi-unit retail, wellness services, and software.
At ClearlyKept, relationships and results come first. We operate as a working extension of your leadership team. Proactive, consistent, and invested in how the business moves.
Learn more about ClearlyKept
Services
Financial support that matches the stage you're in.
Managed accounting, strategic forecasting, and fractional CFO leadership in one engagement. Clean numbers to build on, and a forward-looking picture to plan from.
Accurate books and reporting that's actually useful.
Monthly bookkeeping, reconciliations, financial reporting, and dashboards that give you a timely, accurate view of the business every month.
What's included- Monthly close & reconciliations
- Accounts payable & receivable
- Financial reporting packages
- Dashboards & KPIs
- Sales tax compliance
Plan forward with less guesswork.
Budgets, cash-flow forecasting, variance analysis, and scenario planning that help you make confident decisions before pressure builds.
CFO-level guidance without the full-time overhead.
Executive financial leadership for growth decisions, lender and investor conversations, board reporting, and major business inflection points.
How we work
A simple process with real operational depth.
We don't force businesses into a generic accounting package. We assess what is true, design around your reality, and execute as an extension of your team.
01
Assess
We start with your current books, reporting, systems, and goals to understand what is working, what is not, and what needs attention first.
02
Design
We design your engagement around what your business actually needs: accounting scope, reporting cadence, and CFO involvement calibrated to where you are right now.
03
Execute
Once aligned, we clean up, streamline, and operate with consistency so your financial foundation gets stronger month after month.
Ready when you are
Ready to find out what cleaner books and a forward-looking financial picture could mean for your business?
Start with a free 30-minute consultation. No pitch, no commitment. Just a direct read on where your financials stand.